7.15.2009

The Call to Action

Marketing Goals Involve Action

My favorite thing to do when pitching a website to a potential client is discuss what we refer to as the "call to action." The call to action is the method used in marketing materials to tell potential clients how to act. Example: Call Now. It is such a simple concept, but it comes in such a plethora of different forms. Check out some of my fave calls to action listed below.

Call to Action - Firefox Call to Action - Forever 21 Call to Action - Snuggie Call to Action - Best Buy Call to Action - Twitter Call to Action - Columbia House

More after the Jump!

Call Call to Action - Britney Spears Tickets

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1.22.2009

10 Reasons to Start a Company

The Advantages of Being Driven

Today I'm going to offer some motivation to anyone who has pondered beginning their own company but has yet to get on it.

  1. You can be your own boss... and, let's face it, your present boss sucks!
  2. Creative Freedom
  3. Owning your own company offers a large degree of Self Gratification.
  4. Watching other successful moguls and entrepreneurs is inspiring.
  5. You can do it your way.
  6. You get to choose your own title. I prefer: 'Kaylee Walters, Entrepreneur'
  7. Because it's worth the effort. At least you can say you tried.
  8. Your in desperate need of something to be passionate about
  9. Deep down, everyone wants to own an island like Richard Branson.
  10. Because you can. Isn't that a good enough reason alone?

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